When prices are high, viable margins extend.

When prices are low, those margins constrict. Climatic conditions, distance to market, skills required - all these things have to be far closer to perfect in order to make money. And what happens when prices adjust; from high to low? Well, we’ve seen that happen in cane farming - unless you’re perfectly placed, it’s a whole lot harder to survive! What’s all that got to do with Jaff#22? Everything - he’s the first in this region to have planted macs and everyone wants to know how it’s going …