Revisiting JAFF 11: Three and a Half Years Later…

Most farmers have more than one crop and a good number of the avo farmers we’ve interviewed, especially ‘up north’, were primarily avo farmers when I interviewed them on macadamias. So, I was in no small hurry to get back there when we changed crops to focus on avos.

So, just over 3 and a half years later, we revisit JAFF 11.

And now we have a quandary… what do we number a JAFF who’s already been numbered but it’s another crop? JAFF 11.Avo is looking right.

The first time I visited, it started off with quite a crowd around a large boardroom table; the head of the family and his younger brother, the head of the nursery, and Dr Elsje Joubert who had put me in touch with this operation as a valuable TropicalBytes resource. This time it was just me and ‘the younger brother’ who has graduated into Head of Farming operations as his ‘ouboet’ moves closer to retirement. What hasn’t changed is the stature of this business; it’s still a leader in every respect and I’m humbled and grateful to be able to share what they know about farming avos.

This story is jam-packed full of pearls that you won’t want to miss! → (link)